Appflows - Create your mobile app specification & marketing plan, fast | Product Hunt
Create your app specification and marketing plan, fast.

Join the Beta waiting list 👇

Be in the first 100 to get your invite by October 2024

Appflows is a set of online tools for product teams and founders. We use it at Pocketworks to quickly create app specifications, mobile strategies, and marketing plans. Enjoy!
Tobin Harris, Managing Director, Pocketworks
Appflows is a set of online tools for product teams and founders. We use it at Pocketworks to quickly create app specifications, mobile strategies, and marketing plans. Enjoy!
Tobin Harris, Managing Director, Pocketworks

Design your user journey, with words.


It's like Figma, Word and Excel had a baby. Simply type out your app features, and example screenshots are added automatically. That's more engaging for investors to read, and it sparks more conversation and ideas within your team.

Export as table or PDF
Library of app best-best practices
Quick Start AI Generation
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Video: How to create your app specification.

Figure out how you'll grow your user base


Use the Growth Planner to understand how many users you need to reach your goals. And what marketing budget you'll need. This can inform your organic and paid marketing plan.

Uses real industry data
For subscription or regular apps
See projected revenue
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Video: How to build a growth plan

Zoom out. Think big.


App design is 200% easier when you commit to the big strategic decisions. Use the Mobile Strategy Canvas to explore your most important questions.

Based on Roger Martin's "Playing to Win"
Start faster with the AI coach
Explore
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And there's more...

Your data is your data

Your data never leaves your computer unless you say so.

Input from app specialists

For a small fee, Pocketworks can answer all your app-related questions.

Save time with the AI coach

Our trained AI coach helps improve your specification and mobile strategy.

Why do I need this?

Good question. Let's say you've got an app idea, and you want to write it down to show investors or stakeholders.

You tried Figma, but it took too long. Word documents are, well, wordy. Spreadsheets are boring. And none of these tools guide you on app best practices.

We created Appflows to help you write down your app ideas quickly, with auto-generated visuals. It even helps you spot the gaps in your app roadmap and create a more robust business plan.



Built by experts in mobile strategy, development and app marketing


Created by Pocketworks - a team of UK app developers and growth specialists, since 2012.

At Pocketworks, we use Appflows internally to help our clients hone their mobile business strategies, create and estimate feature roadmaps, and plan their mobile marketing and growth tactics. It helps use move fast whilst considering all the important things that go into making an app.

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Be the first to try it

Sign up for the Appflows Beta and get a faster, more visual way to communicate your mobile app ideas.

FAQ