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Create visual app specifications, with words.

AppFlows is a privacy-first online tool that helps you scope, estimate and visualise app ideas as fast as you can type.

Try it now, it's FREE!View Example

Go steady, we're in BETA.

I made AppFlows to help our clients at Pocketworks. It's because most app ideas start with boring spreadsheets, and I craved a visual way to scope, estimate and explore their ideas without getting bogged down in visual design. Enjoy!
Tobin Harris, Managing Director, Pocketworks
5 / 5

VERY useful tool! I love it. I tested it against an app concept that I’ve fully fleshed out already (market research, mvp model, product validation, wire frames, tech stack, etc). With your app, I only input the most basic intro description and it spit out an outline, basic user flow, SWOT, and KPR all very close to what I had created after hours of work.

@TheSwordDane - Reddit User

Why Choose AppFlows?

Privacy-First

All your data is stored in your own browser and never sent to our servers or third parties, unless you say so.

Productivity

Typing stuff is fast. No worrying about drag and drop, layouts and detailed design decisions.

FREE Forever

We don't plan to start charging for this tool, which is aimed at tech leaders, founders and product managers.

Appflows is a set of online tools for product teams and founders. We use it at Pocketworks to quickly create app specifications, mobile strategies, and marketing plans. Enjoy!
Tobin Harris, Managing Director, Pocketworks

Design your user journey, with words.


It's like Figma, Word, and Excel had a baby. Simply type out your app features, and example screenshots are added automatically. That's more engaging for investors to read, and it sparks more conversation and ideas within your team.

Export as table or PDF
Library of app best-best practices
Quick Start AI Generation
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Video: How to create your app specification.

Figure out how you'll grow your user base


Use the Growth Planner to understand how many users you need to reach your goals. And what marketing budget you'll need. This can inform your organic and paid marketing plan.

Uses real industry data
For subscription or regular apps
See projected revenue
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Video: How to build a growth plan

Zoom out. Think big.


App design is 200% easier when you commit to the big strategic decisions. Use the Mobile Strategy Canvas to explore your most important questions.

Based on Roger Martin's "Playing to Win"
Start faster with the AI coach
Explore
appclarity-strategy-summary.png

And there's more...

Share Online

Select to share your app concept online in the read only viewer.

Input from app specialists

For a small fee, Pocketworks can answer all your app-related questions.

Save time with the AI coach

Our trained AI coach helps improve your specification and mobile strategy.

Why do I need this?

Good question. Let's say you've got an app idea, and you want to write it down to show investors or stakeholders.

You tried Figma, but it took too long. Word documents are, well, wordy. Spreadsheets are boring. And none of these tools guide you on app best practices.

We created Appflows to help you write down your app ideas quickly, with auto-generated visuals. It even helps you spot the gaps in your app roadmap and create a more robust business plan.



Built by experts in mobile strategy, development and app marketing


Created by Pocketworks - a team of UK app developers and growth specialists, since 2012.

At Pocketworks, we use Appflows internally to help our clients hone their mobile business strategies, create and estimate feature roadmaps, and plan their mobile marketing and growth tactics. It helps use move fast whilst considering all the important things that go into making an app.

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Try the BETA now

Get a faster, more visual way to communicate your mobile app ideas.

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